The power of personal.


Change how we see ourselves.
Change how we see each other.

We believe people are capable of much more than our systems—and our society—assume. That the strength of a community comes from nurturing the potential of every individual. That personalization is the key to helping people know themselves, and to creating systems that harness their individuality.

This transformation from standardization to personalization has already begun. Backed by new science, visionaries are driving innovation in fields from personalized learning to precision medicine to flexible workplaces. At the Center for Individual Opportunity (CIO), our mission is to accelerate this shift through public campaigns and partnerships that increase demand for personalization for everyone, in all aspects of our lives.



The Myth of Average, TEDx Sonoma County, June 2013

Watch CIO founder Todd Rose make the case for how a simple yet revolutionary new way of thinking can help discover and nurture individual talent.



The End of Average by todd rose

Todd Rose uses new science to uncover the consequences of designing schools and businesses to evaluate and promote talent based on the idea of average.



99% INVISIBLE WITH ROMAN MARS, september 2016

In many ways, the world was not designed for you. It was designed for the average person—who doesn’t exist.


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